AJIT-e: Academic Journal of Information Technology

Öz

Main purpose of social benefit organizations is to mediate collective consciousness in society by creating a common knowledge and language ground. &nbspAs to the aim of collective consciousness is to engage in the formation of social response reflex by providing participation. In the formation of this process the cultural structure of individuals within society, the language used in cultural framework, democratic structure, the form of participation affect the connotations of the messages which social benefit organizations used in their posts. Social media used by profit-making organization in accordance with the requirements of the era, also emerges as an important medium for social benefit organizations non-profit too. Depart from these foresights, Greenpeace Instagram posts, which published between 14th November and 10th December, of two different countries which assumed to represent differences in terms of democracies, Turkey and United Kingdom, ed and the messages given by the posts in this process were examined both quantitatively and qualitatively by content analysis in terms of their connotation. The aim of this paper is to see in Greenpeace sample, which is a social benefit organization, whether the differences are reflected in the analyzed messages in countries with different cultures.