Öz
Tüketiciler alışveriş esnasında finansal sıkıntı çekmediği için ve gelecekte ödeme imkanı sağlamasından dolayı kredi kartı ile kolayca alım yapabilmektedirler. Kişi sahip olmak istediği ürünü, gelecekte ödeme imkanı sağlaması nedeniyle kredi kartı ile alır. Çünkü kişi sahip olamadığı ekonomik güce, kredi kartının sağladığı imkânlar doğrultusunda sahip olur. Bu çalışmanın amacı Türk tüketicilerinin kredi kartı kullanımının kompulsif satın alma üzerindeki etkisini belirlemektir. Çalışmaya yönelik hazırlanan anket 350 kişiye uygulandı ve edit aşamasından sonra 302 anket analize tabi tutuldu.Frekans dağılımları, güvenirlilik analizi, faktör analiz, t-testi ve regresyon analizi yapıldı. Araştırma analizi sonucunda kredi kartı kullanımının kompulsif satın almaya etkisi olduğu tespit edildi.
Anahtar Kelimeler
Kompulsif satın alma kredi kartı yaş gelir medeni durum cinsiyet
Kaynakça
- Black DW. (1996). Compulsive buying: A rewiev. Journal of Clinical Psychiatry, 57, 50-55.
- Black DW. (2007). A review of compulsive buying disorder. World Psychiatry, 6, 14-8.
- Christenson, G. A., Faber, R. J., de Zwaan, M., Raymond, N. C., Specker, S. M., & Mitchell, J. E. (1992). A descriptive study of compulsive shoppers. Paper presented at the American Psychiatric Association Conference, Washington, DC.
- D’Astous, A. (1990). An enquiry into compulsive side of‘normal’ consumers. Journal of Consumer Policy, 13, 15–31.
- DeSarbo, W. S., & Edwards, E. A. (1996). Typologies ofcompulsive buying behavior: A constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3), 231–262.
- Dittmar, H., & Drury, J. (2000). Self-image—Is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers. Journal of Economic Psychology, 21, 109–142.
- Dittmar H. (2004). Understanding and diagnosing compulsive buying. In Handbook of Addictive Disorders: A Practical Guide to Diagnosis and Treatment (Ed. RH Coombs), Wiley, NJ.
- Elliott, R. (1994). Addictive consumption: Function and fragmentation in postmodernity. Journal of Consumer Policy, 17, 159–179.
- Faber, R. J., & Christenson, G. A. (1996). In the mood to buy: Differences in the mood states experienced by compulsive buyers and other consumers. Psychology and Marketing, 13(18), 803–819.
- Faber, R. J., & O’Guinn, T. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19, 459–469.
- Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19 (September), 155–179.
- Kellett, S., & Totterdell, P. (2008). Compulsive buying: A field study of mood variability during acquisition episodes. The Cognitive Behaviour Therapist, 1, 16–26.
- Kyrios, M., Frost, R. O., & Steketee, G. (2004). Cognitions in compulsive buying and acquisition. Cognitive Therapy and Research, 28(2), 241–258.
- Lee, S.-H., Lenno, S.,&Rudd, N. (2000). Compulsive consumption tendencies among television shoppers. Family and Consumer Sciences Research Journal, 28(4), 463–488.
- Lee S, Mysyk A. (2004). The medicalization of compulsive buying. Soc Sci Med, 58, 1709-18.
- Marlatt, G. A., Baer, J. S., Donovan, D. N., & Kivlahan, D. R. (1988). Addictive behaviors: Etiology and treatment. Annual Review of Psychology, 39, 223–252.
- McElroy SL, Keck PE Jr. & Pope HG Jr. (1994). Compulsive buying: a report of 20 cases. J Clin Psychiatry, 55, 242-8.
- Miller, P. M. (1980). Theoretical and practical issues in substance abuse assessment and treatment. In W. R. Miller (Ed.), The addictive behaviors (pp. 265–290). Oxford, England: Paragon.
- Mowen, J., & Spears, N. (1999). Understanding compulsive buying among college students: A hierarchical approach. Journal of Consumer Psychology, 8(4), 407–430.
- Nataraajan, R., & Goff, B. G. (1992). Manifestations of compulsiveness in the consumer-marketplace domain. Psychology & Marketing, 9(1), 31–44.
- Nga, J. K. H., Yong, L. H. L., & Sellappan, R. (2011). The influence of image consciousness, materialism and compulsive spending on credit card use intentions among youth. Young Consumers, 12(3), 243–253.
- Park, T.-Y., Cho, S.-H., & Seo, J. H. (2006). A compulsive buying case: A qualitative analysis by the grounded theory method. Contemporary Family Therapy, 28, 239–249.
- Phau, I.,&Woo, C. (2008).Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage. Journal of Marketing Intelligence and Planning, 26(5), 441–460.
- Pirog, S. F., & Roberts, J. A. (2007). Personality and credit card misuse among college students: The mediating role of impulsiveness. Journal of Marketing Theory and Practice, 15(1), 65–77.
- Raab, G., Elger, C. E., Neuner, M., & Weber, B. (2011). A neurological study of compulsive buying behaviour. Journal of Consumer Policy, 34, 401–413.
- Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19, 305–316.
- Roberts, J. (1998). Compulsive buying among college students: An investigation of its antecedents, consequences, and implications for public policy. The Journal of Consumer Affairs, 32(2), 295– 319.
- Roberts, J., & Jones, E. (2001). Money attitudes, credit card use, and compulsive buying among American college students. Journal of Consumer Affairs, 35(21), 213–240.
- Roberts, J., & Martinez, C. (1997). The emerging consumer culture in Mexico: An exploratory investigation of compulsive buying in Mexican young adults. Journal of International Consumer Marketing, 10(1–2), 7–31.
- Valence, G., d’Astous, A., & Fortier, L. (1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy, 11(4), 419–433.
- Wang, J., & Xiao, J. J. (2009). Buying behaviour, social support and credit card indebtedness of college students. International Journal of Consumer Studies, 33(1), 2–10.
- Worthington, S., Stewart,D.,&Lu, X. (2007). The adoption and usage of credit cards by urban-affluent consumers in China. International Journal of Bank Marketing, 25(4), 238–252.
- Xu, Y. (2008). The influence of public self-consciousness and materialism on young consumers’ compulsive buying. Young Consumers: Insight and Ideas for Responsible Marketers, 9(1), 37– 48.
- Yurchisin, J., & Johnson, K. K. P. (2004). Compulsive buying behavior and its relationship to perceived social status associated with buying, materialism, selfesteem, and apparel-product involvement. Family and Consumer Sciences Research Journal, 32(3), 291–314.
- Tamam, L., Diler, RS. & Özpoyraz, N. (1998). Kompulsif satın alma: Bir gözden geçirme. Türk Psikiyatri Dergisi, 9, 224-230.
- http://morfikirler.com/yazi/kredi-karti-kullanimi-2013-ve-istatistikler, Erişim Tarihi: 22.08.2014
Öz
Consumers are able to make purchases easily with credit cards due to their lack of financial inconvenience during shopping and the opportunity they offer for paying in the future. An individual purchases a product he/she wants to own with a credit card as it allows for paying in the future. Because he/she possesses an economic power he/she does not have in line with the opportunities the credit card provides. The aim of this study is to determine the effect of Turkish consumers’ credit card usage on compulsive buying. The questionnaire which was prepared for the study was implemented on 350 people and 302 questionnaires were subjected to analysis after the editing phase. Frequency distribution, reliability analysis, factor analysis, t-test and regression analysis were carried out. As a result of the research analysis, it was concluded that credit card usage had an effect on compulsive buying.
Anahtar Kelimeler
Compulsive buying credit card age income marital status gender
Kaynakça
- Black DW. (1996). Compulsive buying: A rewiev. Journal of Clinical Psychiatry, 57, 50-55.
- Black DW. (2007). A review of compulsive buying disorder. World Psychiatry, 6, 14-8.
- Christenson, G. A., Faber, R. J., de Zwaan, M., Raymond, N. C., Specker, S. M., & Mitchell, J. E. (1992). A descriptive study of compulsive shoppers. Paper presented at the American Psychiatric Association Conference, Washington, DC.
- D’Astous, A. (1990). An enquiry into compulsive side of‘normal’ consumers. Journal of Consumer Policy, 13, 15–31.
- DeSarbo, W. S., & Edwards, E. A. (1996). Typologies ofcompulsive buying behavior: A constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3), 231–262.
- Dittmar, H., & Drury, J. (2000). Self-image—Is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers. Journal of Economic Psychology, 21, 109–142.
- Dittmar H. (2004). Understanding and diagnosing compulsive buying. In Handbook of Addictive Disorders: A Practical Guide to Diagnosis and Treatment (Ed. RH Coombs), Wiley, NJ.
- Elliott, R. (1994). Addictive consumption: Function and fragmentation in postmodernity. Journal of Consumer Policy, 17, 159–179.
- Faber, R. J., & Christenson, G. A. (1996). In the mood to buy: Differences in the mood states experienced by compulsive buyers and other consumers. Psychology and Marketing, 13(18), 803–819.
- Faber, R. J., & O’Guinn, T. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19, 459–469.
- Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Consumer Research, 19 (September), 155–179.
- Kellett, S., & Totterdell, P. (2008). Compulsive buying: A field study of mood variability during acquisition episodes. The Cognitive Behaviour Therapist, 1, 16–26.
- Kyrios, M., Frost, R. O., & Steketee, G. (2004). Cognitions in compulsive buying and acquisition. Cognitive Therapy and Research, 28(2), 241–258.
- Lee, S.-H., Lenno, S.,&Rudd, N. (2000). Compulsive consumption tendencies among television shoppers. Family and Consumer Sciences Research Journal, 28(4), 463–488.
- Lee S, Mysyk A. (2004). The medicalization of compulsive buying. Soc Sci Med, 58, 1709-18.
- Marlatt, G. A., Baer, J. S., Donovan, D. N., & Kivlahan, D. R. (1988). Addictive behaviors: Etiology and treatment. Annual Review of Psychology, 39, 223–252.
- McElroy SL, Keck PE Jr. & Pope HG Jr. (1994). Compulsive buying: a report of 20 cases. J Clin Psychiatry, 55, 242-8.
- Miller, P. M. (1980). Theoretical and practical issues in substance abuse assessment and treatment. In W. R. Miller (Ed.), The addictive behaviors (pp. 265–290). Oxford, England: Paragon.
- Mowen, J., & Spears, N. (1999). Understanding compulsive buying among college students: A hierarchical approach. Journal of Consumer Psychology, 8(4), 407–430.
- Nataraajan, R., & Goff, B. G. (1992). Manifestations of compulsiveness in the consumer-marketplace domain. Psychology & Marketing, 9(1), 31–44.
- Nga, J. K. H., Yong, L. H. L., & Sellappan, R. (2011). The influence of image consciousness, materialism and compulsive spending on credit card use intentions among youth. Young Consumers, 12(3), 243–253.
- Park, T.-Y., Cho, S.-H., & Seo, J. H. (2006). A compulsive buying case: A qualitative analysis by the grounded theory method. Contemporary Family Therapy, 28, 239–249.
- Phau, I.,&Woo, C. (2008).Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage. Journal of Marketing Intelligence and Planning, 26(5), 441–460.
- Pirog, S. F., & Roberts, J. A. (2007). Personality and credit card misuse among college students: The mediating role of impulsiveness. Journal of Marketing Theory and Practice, 15(1), 65–77.
- Raab, G., Elger, C. E., Neuner, M., & Weber, B. (2011). A neurological study of compulsive buying behaviour. Journal of Consumer Policy, 34, 401–413.
- Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19, 305–316.
- Roberts, J. (1998). Compulsive buying among college students: An investigation of its antecedents, consequences, and implications for public policy. The Journal of Consumer Affairs, 32(2), 295– 319.
- Roberts, J., & Jones, E. (2001). Money attitudes, credit card use, and compulsive buying among American college students. Journal of Consumer Affairs, 35(21), 213–240.
- Roberts, J., & Martinez, C. (1997). The emerging consumer culture in Mexico: An exploratory investigation of compulsive buying in Mexican young adults. Journal of International Consumer Marketing, 10(1–2), 7–31.
- Valence, G., d’Astous, A., & Fortier, L. (1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy, 11(4), 419–433.
- Wang, J., & Xiao, J. J. (2009). Buying behaviour, social support and credit card indebtedness of college students. International Journal of Consumer Studies, 33(1), 2–10.
- Worthington, S., Stewart,D.,&Lu, X. (2007). The adoption and usage of credit cards by urban-affluent consumers in China. International Journal of Bank Marketing, 25(4), 238–252.
- Xu, Y. (2008). The influence of public self-consciousness and materialism on young consumers’ compulsive buying. Young Consumers: Insight and Ideas for Responsible Marketers, 9(1), 37– 48.
- Yurchisin, J., & Johnson, K. K. P. (2004). Compulsive buying behavior and its relationship to perceived social status associated with buying, materialism, selfesteem, and apparel-product involvement. Family and Consumer Sciences Research Journal, 32(3), 291–314.
- Tamam, L., Diler, RS. & Özpoyraz, N. (1998). Kompulsif satın alma: Bir gözden geçirme. Türk Psikiyatri Dergisi, 9, 224-230.
- http://morfikirler.com/yazi/kredi-karti-kullanimi-2013-ve-istatistikler, Erişim Tarihi: 22.08.2014
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Research Article |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Temmuz 2015 |
| Gönderilme Tarihi | 1 Temmuz 2015 |
| Yayımlandığı Sayı | Yıl 2015 Cilt: 6 Sayı: 20 |
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